How To Tame Social Media Part 4 – The Final Frontier – Engage!
Welcome Back all you Social Media Gurus! By now you have been exposed to what you need to know about Social Media, analyzed your efforts and results, and jotted down some basic ideas on how you want to tackle your plan.
My BLOG. I publish my posts at a scheduled time of day and date and try to keep to that schedule. Consistency is the key. Your readers will learn when to look for your posts by the way they read their information. Some use parties, some read feed from a reader like Bloglovin or Digg, your Email Campaigns, or different Social Medias of their preference. Don’t be dissappointed if everyone doesn’t choose all of the options. Make sure you share an excerpt or summary. As the reader hits “more” they get redirected to your blog and many more posts, etc.
After I press publish, I go to my post, and utilize my own Social Share buttons to spread that content. I choose the types that aren’t going to get the post shared in any other way. More on that later. For me the share buttons I use are Digg, Yummly, Stumbleupon, and Instagram. And I make sure any Social that has the option to crosspost to another is turned on. So it will also post there at the same time.
I have my feed automatically picked up by Tasty Query, Bloglovin, Mailchimp, Recipe Magic, and Fooderific. They send a bot to check my feed for additions and then add it to their platforms.
Next, I copy a snippet of the post name, a 20 character or less teaser about the article, and a shortlink. Now the fun begins! (Keep it below 280 characters for Twitter. This includes every character, spaces and images.)
I head over to my Browser and choose my secondary profiles on my Social Media Platforms, open them, and paste my snippet in the editor, I choose the image to use and schedule the post to go out at the time I choose and again 6 days later, at a secondary time. That covers me for two different days, usually morning and night, and if my reader only logs on occasionally, my followup post will reach them in six days. This is how I post to my Facebook Profile, Facebook Fan Page, and Groups. Google+ Profile, Google+ Page, Twitter, Pinterest, Tumblr, Linkedin Profile, Linkedin Company, are also chosen.
Now, I use If If This Then That . This program is blogger heaven! It has over 300 “channels” where you choose social media platform “recipes”. So if I want to post to Delicious (channel) I find a social media that is already getting my post in another way. Let’s choose Tumblr. I create a “recipe” that says, if Tumblr gets a photo or link, send it to Delicious. Boom, automatically on its way! There are many filters you can use so be creative! I use the recipes to share to G+ Page through Buffer, and my linkup shares so everyone gets a wider audience. This program is FREE and you can set up as many recipes as you like with the only drawback becoming any limit a specific social media will allow you to post per day.
Next, is Buffer. I include this for two circumstances. It is the only scheduling program I have found that lets you send to G+ page and lets you set up any schedule you want. I also can send to one FB profile, Twitter and LinkedIn. The free plan allows 10 posts a day. The paid program allows for more than one profile on your socials, a Pinterest Pin and an Instagram reminder. You can send 100 posts a day and choose individual schedules for each Social Media.
My biggest Social Media strategy is attending Blog Parties. Each host on each party shows your chosen links to ALL their audience. It also shows those posts to all the other party linkers. No algorithm! And now there is a FREE program that helps you add links, remember the party rules and enforces them which saves you hours of time. This program is Link Party Animal. You can find an indepth tutorial on my post Are You Sabotaging Your Growth?
I hope you are able to take away some new ideas about letting Social Media do the heavy lifting of your blog growth. And don’t forget to recycle past posts after you make sure the information is up to date. I love comments and encourage you to share how you have Tamed The Jungle of Social Media!
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Disclaimer: No link in this post is an affiliate link. They are shared by this blog as purely information only.
In How to Tame Social Media Part 1 we talked about HOW to use Social Media to grow your readership.
How to Tame Social Media Part 2 was all about your ENGAGEMENT and making every task worth the effort and time.
In How to Tame Social Media Part 3 we dissected WHAT to do, WHERE to do it, and WHEN, was the best time of day.
In How to Tame Social Media Part 4 we learned How to Utilize Your Time in the Best Ways. Now you are ready to IMPLEMENT your strategy and create a CHECKLIST to track your results. So, let’s get started! I have six tools I use to achieve my own goal of putting my content in front of the right audience and at the right time.
Find the bonus post for the Social Media Image Sizes Cheat Sheet 2018 here.