How To Tame Social Media Part 4 – The Final Frontier – Engage!
Welcome Back all you Social Media Gurus! By now you have been exposed to what you need to know about Social Media, analyzed your efforts and results, and jotted down some basic ideas on how you want to tackle your plan.
In How to Tame Social Media Part 1 we talked about HOW to use Social Media to grow your readership.
How to Tame Social Media Part 2 was all about your ENGAGEMENT and making every task worth the effort and time.
In How to Tame Social Media Part 3 we dissected WHAT to do, WHERE to do it, and WHEN, was the best time of day. What you will learn today is How to Utilize Your Time in the Best Ways. Now you are ready to IMPLEMENT your strategy and create a CHECKLIST to track your results. So, let’s get started! I have six tools I use to achieve my own goal of putting my content in front of the right audience and at the right time.
My BLOG. I publish my posts at a scheduled time of day and date and try yo keep to that schedule. Consistency is the key. Your readers will learn when to look for your posts by the way they read their information. Some use parties, some read feed from a reader like Bloglovin or Digg, your Email Campaigns, or different Social Medias of their preference. Don’t be dissappointed if everyone doesn’t choose all of the options. Make sure you share an excerpt or summary. As the read hits “more” they get redirected to your blog and many more posts, etc.
After I press publish, I go to my post, and utilize my own Social Share buttons to spread that content. I choose the types that aren’t going to get the post shared in any other way. More on that later. For me the share buttons I use are Digg, Yummly, Stumbleupon, and Instagram.
I have my feed automatically picked up by Tasty Query, Bloglovin, Mailchimp, and Fooderific. They send a bot to check my feed for additions and then add it to their platforms.
Next, I copy a snippet of the post name, a 20 character or less teaser about the article, and a shortlink. Now the fun begins! (Keep it below 140 characters for Twitter. This includes every character, spaces and images.)
I head over to Everypost and paste my snippet in the editor, I choose the image to use and schedule the post to go out at the time I choose and again 6 days later, at a secondary time. That covers me for two different days, usually morning and night, and if my reader only logs on occasionally, my followup post will reach them in six days. Everypost sends to Facebook Profile, Facebook Fan Page, Google+ Profile, Google+ Page, Twitter, Pinterest, Tumblr, Linkedin Profile, Linkedin Company, Dropbox, and Email. More info on free vs paid later.
Now, I use If If This Then That . This program is blogger heaven! It has over 300 “channels” where you choose “recipes”. So if I want to post to Delicious (channel) I find a social media that is already getting my post in another way. Let’s choose Tumblr. I create a “recipe” that says, if Tumblr gets a photo or link, send it to Delicious. Boom, automatically on its way! There are many filters you can use so be creative! I use the recipes to share to G+ Page through Buffer, and my linkup shares so everyone gets a wider audience. This program is FREE and you can set up as many recipes as you like with the only drawback becoming any limit a specific social media will allow you to post per day.
Next, is Buffer. I include this for two circumstances. It is the only scheduling program I have found that lets you send to G+ page and lets you set up any schedule you want. More on free vs paid later.
The last program I am using right now is a wordpress.org plugin. This plugin is a resource hog and to utilize it the best the paid version is how you would go. I am using it to see what effect it has on traffic and engagement. Once I decide, I will ditch it as it slows down your server a bit and the cost to me is prohibitive. It is called Revive Old Posts and it is in the WP plugin repository. The author is Theme Isle. What is does is lets you filter by date and category then lets you schedule OLD POSTS and automatically sends them to your social media. It chooses a different post to each social media with every send. The free plan let you send to Twitter and one Facebook account. The paid version lets you also send to multiple Facebook accounts, Linkedin, Tumblr and Xwing. Remember, the more you send, the bigger the database draw. I am looking for an off blog way to achieve this. When I do I will update this post. Interested about the programs and what they look like? Here are some screenshots showing FREE vs PAID options. It takes a bit to figure out just how best to combine and define your setup choices and plans but it is well worth it!
I hope you are able to take away some new ideas about letting Social Media do the heavy lifting of your blog growth. And don’t forget to recycle past posts after you make sure the information is up to date. I love comments and encourage you to share how you have Tamed The Jungle of Social Media!
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