I’m not lyin’, Social Media is hard to figure out. It isn’t the same 1,2,3 this works for everyone. You can tame it and come out alive! I am going to point out a few ideas that are working for me and my food blog, Marilyn’s Treats. These steps have TRIPLED my conversions and page views and even lowered my bounce rate. And the BONUS? I am spending less time maintaining my blog and having more fun time online! Setting up your fast and beautiful blog is just the base you need to ensure your posts are read. Good content and images, as well as showing readers why they need to read to the end of posts is key. But just because you write awesome content does not mean they will come. If social media isn’t working for your blog, you need to figure out why. There’s always a reason something isn’t working or lining up. Figuring out what it is will help you know what to fix in order for it to work because when it does work, it’s a beautiful thing.
1. NOT ALL SOCIAL MEDIA PLATFORMS ARE THE SAME.
What works on Facebook may not work for Twitter. Each platform draws different interests, different demographics, and have different times of day to post for your specific niche. You need to know the topic, the who, what, when, and where to post. Pay attention to analytics. Many sites and plugins will keep track. Find the ones you like and utilize the information. I will be posting a separate article on those sites and plugins at a later date.
What you need to remember: Focus on the platform that the majority of your audience is on and go to them.
2. BUILD RELATIONSHIPS BY PROMOTING OTHER BLOGS.
Don’t ignore other bloggers hard work and accomplishments. Even if they are in your niche, who better to get to know? Having something in common gives you something to talk about. It creates credibility for your own blog and content. Other bloggers are most likely the largest percentage of your readers. And they understand the importance of sharing, commenting, +1, like and tweets. Join linkup parties, giveaways, blog hops, offer guest posting and host guest posts. It gives you purpose, ideas, self confidence and creates a tribe of bloggers that will return the favor. And then your content is being seen by a whole audience that wouldn’t have noticed you otherwise. This is a huge WIN WIN so pay it forward! And don’t forget the Thank You’s and ask for them to join you in whatever you are promoting. After a party I always thank the hostesses and ask them to visit my linkups. Put your efforts toward personally directing readers to what you want them to do. I have seen awesome results this way. Show them you care… And mean it! If you can’t be sincere don’t do it. A fraud can be read like a childrens book.
What you ned to remember: People will appreciate your efforts and return the favor.
3. YOU ARE DOING TOO MUCH ON YOUR BLOG.
Don’t post something new everyday. And don’t post it to every Social Media in the world. Find your own sweet spot! I found for my style and the Foodie Niche there are too many recipes to compete with. Beef up your content by giving tips, how tos, and Did You Know? Everyone can make a cup of coffee. What they need is something QUICK, EASY, HEALTHY, and CHEAP. These are the areas that will catch a readers eye. Teach them something they can use and tell them why you chose it. Be yourself. Give them a chance to get online, read their mail and their feed and process what they liked and what made them hit delete and go on to the next entry. Not everyone is on all day everyday. They aren’t online daily. They may not even be online weekly! Let your new content marinate a bit. Serve up your leftovers. Find old content and refresh it. There are many options of doing this and once you set up a routine that suits you, you can let it run without interference. Let that content work for you more than you worked for it. More about how to do this in another article.
What you need to remember: Sometimes it’s worth it to trust your old content to handle your social media.
Next week in Taming Social Media I will present the 6 top Social Medias and how to use them for your niche and style! Don’t miss it! In the meantime find out who you are writing to, and where they are reading it!